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Jun 15, 2015

The Handmade Entrepreneur (Book Review)

When Dani Marie invited me to review her ebook I admit to wondering why someone would need to purchase a book on the subject of selling your products, given the amazing amount of free advice published on the internet.  Having read The Handmade Entrepreneur I can tell you why.  Exactly because there's an overwhelming amount of advice on the internet!  Some of it is good, some of it is mediocre, and some of it is downright terrible.

The Handmade Entrepreneur gathers together 176 pages of solid ideas and practical tips for selling your items--utilizing search engine optimization, social media, and marketplace sites, the way they work today.  You don't have to wade through pages and pages of posts.  You don't have to waste your time on dreck.  Most importantly, given the rapid and constant evolution of the internet, you don't have to wonder how up-to-date the advice is.

Author Dani Marie has packed three mini books into a readable and useful package.  Below is a list of just the main topics covered in the book. I was impressed with both the breadth and depth of her coverage. 

  • Getting Your Product and Shop Ready 
  • Do You Have a Good Product? 
  • Narrow Your Focus 
  • Take Pictures that Convert
  • Setting Up Your Shop
  • Form a Brand Identity
  • Marketing and Traffic Generation 
  • How to Sell without Selling 
  • The Basics of SEO 
  • Other Places to Generate Sales 
  • Reputation Management and Business Growth
  • Weekly Action Steps

Excellent for beginning sellers, and I suspect even the most seasoned seller among us would learn something new.

Special launch party offer 
Tuesday June 16 and Wednesday June 17 


Disclosure: I received a complimentary review copy of The Handmade Entrepreneur from the author.

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